What Is Considered a High Number of Instagram Followers for Businesses?

Defining ‘a lot’ in the Instagram world

Instagram Logo

Instagram has become one of the most popular social media platforms in the world, boasting over one billion active users as of 2021. It has also become one of the most popular platforms for influencers and businesses to promote their products and services, thanks to its emphasis on visual content and its broad reach. But how many followers is considered a lot in the Instagram world? This question is not as straightforward as it may seem, as the number of followers deemed a lot can vary depending on a range of factors.

Firstly, it’s important to note that the idea of a lot of followers is relative. The number of followers that one person may consider a lot may differ from what another person would consider a lot. However, in general, having over 10,000 followers is widely considered a significant milestone in the Instagram world. This is because once you reach this number, you are eligible to add links to your Instagram Stories, which can help drive traffic to your website or blog. This makes it a particularly important milestone for influencers and businesses who want to promote their products or services, as it allows them to drive traffic and increase conversions.

However, for some accounts, especially those in niche industries, reaching 10,000 followers may not be necessary to get noticed and reap the benefits of Instagram. For instance, accounts in niche industries may only need a few thousand followers to consider themselves successful, as long as their followers are highly engaged and loyal. This is because in niche industries, the focus is often on quality rather than quantity, as having a smaller but more engaged audience can be more valuable than a large but disengaged one.

On the other hand, there are also accounts with millions of followers who are considered to be the crème de la crème of the Instagram world. These accounts are often held by celebrities, high-profile influencers, or major brands who have built a significant following based on their reputation, status, or industry influence. Accounts with millions of followers instantly provide a sense of authority and social proof, which can be leveraged to drive sales, increase brand awareness, and make the account holder one of the most influential people on the platform.

Ultimately, the number of followers deemed a lot on Instagram depends on several factors, including your industry, niche, and goals for the platform. While there is no hard and fast rule, most accounts with a few thousand to tens of thousands of followers can be considered successful, especially if their followers are engaged and the account is growing consistently over time. In contrast, accounts with hundreds of thousands or millions of followers are seen as the pinnacle of success on Instagram and are often regarded as the most influential accounts on the platform.

In conclusion, the number of followers deemed a lot on Instagram is relative and depends on a range of factors. In general, reaching 10,000 followers is a significant milestone that allows accounts to add links to their Instagram Stories and drive traffic. However, what is considered a lot of followers can vary depending on your industry, niche, and goals for the platform. Ultimately, success on Instagram should be measured by the quality of your content, the engagement of your followers, and your ability to drive conversions and achieve your objectives.

Celebrities and their astronomical follower counts

Celebrities and their astronomical follower counts

Instagram has over 1 billion active users worldwide. It is one of the most popular and influential social media platforms globally. Instagram has given us the opportunity to connect with our favourite celebrity icons. It is mind-blowing to see the number of followers some celebrities have on their Instagram accounts. Let’s break it down on who has the most followers on Instagram and the impact of their massive following on the platform.

Who has the most followers on Instagram?

Selena Gomez most followed on Instagram

As of 2021, Selena Gomez has the most followers on Instagram, with over 218 million followers. She is an American singer, songwriter, actress, and producer, who first gained fame for playing the character of Alex Russo in the Disney Channel series, “Wizards of Waverly Place”. Her Instagram account has become a platform for her to connect with her fans and promote her work. She uses her Instagram to post pictures of her personal and professional life, music, fashion, and beauty that her fans cannot get enough of.

Impact of celebrities on Instagram

Celebrities use of Instagram

Celebrities on Instagram have a massive impact on the platform. Celebrities have the power to influence the masses and their followers. In recent years, influencer marketing is an essential part of social media marketing, and Instagram is at the forefront of this trend. Celebrities have become powerful and influential key opinion leaders in this space.

Through their posts, Instagram stories, and even their comments on other posts, they can turn their influence into product sales, brand awareness, and even social movements. Brands and businesses seek celebrities to collaborate with for sponsorships, endorsements, and promotions to reach their massive following.

Furthermore, Instagram has become a platform for celebrities to reach out directly to their fans, share their passion, talents, daily lives, and connect with them on a personal level. Fans get to see the person behind the celebrity, humanizing them and making them more relatable. Celebrities use various Instagram features such as live streaming, hashtags, IGTV, Reels, and sponsored content to reach their fans.

The impact of celebrities on Instagram does not end with their images, brands, and personal lives. Celebrities have also used their platform to promote and bring awareness to social issues such as climate change, racial inequality, mental health awareness, and much more. They have used their massive following to influence and change the world positively.

Celebrities and their fans on Instagram

Celebrities and fans on Instagram

Celebrities on Instagram have a genuine connection with their fans. Fans follow their favourite celebrities to get a glimpse into their daily lives, their thoughts, and their journey. Fans can also connect with their favourite celebrities on Instagram by leaving comments, likes, and shares. This interaction creates a sense of belonging and closeness between fans and their favourite celebrities.

The interaction between celebrities and their fans on Instagram has also given birth to the famous Instagram language in which fans, and sometimes the celebrities themselves, communicate using slang and hashtags. This language has become an integral part of pop culture and created a sense of community and belonging among people from all walks of life.

The downside to celebrity Instagram

Downside to celebrity Instagram

Despite the many benefits of celebrities on Instagram, there are also some downsides. Celebrities, like regular people, are human beings who are vulnerable. Their Instagram feeds have become a portal for trolling, hate speech, cyberbullying, and body shaming. With their massive following, they often become the victims of harsh criticism and scrutiny. Celebrities are often in the public eye and have to deal with the pressures of living under a microscope.

Furthermore, there is also the issue of authenticity. Many celebrities use their Instagram accounts to promote their brand, sponsorships, or products. This leaves fans questioning their authenticity and whether or not they are genuinely connecting with their fans.

In conclusion, Instagram has become an essential part of our daily lives, and celebrities have become an integral part of Instagram. Their massive following and influence have created an impact on the platform, their fans, and the world. Celebrities use their Instagram accounts to promote their personal and professional lives, connect with their fans, and also impact the world positively. Instagram has given us the opportunity to connect with our favourite celebrities and see them in a personal and relatable way.

How follower count affects brand partnerships on Instagram

Instagram Influencers and Brands

Instagram has become a popular platform for brands to reach their target audience through influencer partnerships. However, the number of followers an influencer has can affect the type of partnership they are offered.

1. Micro-influencers:


Micro-influencers are defined as those with a following between 1,000 to 10,000. Brands are beginning to see the value in working with these influencers as they tend to have a highly engaged and niche following.

Brands typically offer free products, event invitations, or small commissions for posts in partnership with micro-influencers. Because these influencers have a smaller following, they are more likely to accept these types of compensation and can provide a more personal touch to their posts.

2. Mid-tier influencers:

Mid-Tier Influencers

The term mid-tier influencer refers to those with 10,000 to 100,000 followers. These influencers typically have a larger reach than micro-influencers and can offer brands a wider audience.

Brand partnerships with mid-tier influencers can include sponsored posts, paid advertising campaigns, and affiliate marketing. These types of partnerships often involve higher compensation and can help a brand reach a larger audience.

3. Top-tier influencers:

Top-Tier Influencers

Top-tier influencers are those with over 100,000 followers. These influencers are often celebrities or social media personalities who have a highly engaged following.

Brand partnerships with top-tier influencers can range from sponsored posts to full-fledged marketing campaigns. These partnerships, however, often come with a high price tag as these influencers are in high demand.

It is important to note that while top-tier influencers have a large following, they may not always have the most engaged audience. Brands should consider an influencer’s engagement rate in addition to their follower count when determining partnership opportunities.



A higher follower count on Instagram does not necessarily equate to a higher impact on a brand’s marketing campaign. Brands should consider the engagement rate of the influencer in addition to their follower count when looking for partnership opportunities.

A micro-influencer may be the perfect fit for a brand looking for a highly engaged and niche audience, while a top-tier influencer may be better suited for a large-scale marketing campaign. Ultimately, brands should consider their budget and goals when determining the type of influencer partnership to pursue.

The rise of micro-influencers and their impact on follower count standards


With the emergence of social media platforms such as Instagram, influencers have become an integral part of the marketing world. These influencers are individuals who have built a significant following on social media, and companies collaborate with them to advertise their products/services. In the past, the general belief was that an influencer needs to have a huge following to impact the target audience. However, this belief has been challenged with the rise of “micro-influencers.”

Micro-influencers are individuals who have a smaller yet highly engaged social media following. The exact number of followers does vary, but typically they have between 1,000 to 100,000 followers. Unlike influencers who have millions of followers, micro-influencers have a smaller yet loyal fanbase who engage with the content and trust the recommendations of their influencers.

influencer marketing

Micro-influencers occupy a unique marketing space that is not available to larger influencers. Due to their smaller following, micro-influencers can create a deeper and stronger relationship with their audience. They are more accessible, which means that their followers can easily interact with them through comments and DMs. This engagement creates a sense of community and loyalty, which is not always the case with larger influencers.

The impact of micro-influencers can be seen in the fact that they have a higher engagement rate compared to larger influencers. According to a study conducted by HelloSociety, influencers with less than 1,000 followers had an 8% engagement rate, influencers with 1,000 to 10,000 followers had a 4.5% engagement rate, and influencers with over 10,000 followers had a 1.6% engagement rate. This shows that as follower count increases, the engagement rate decreases. This confirms the notion that micro-influencers can be more effective due to their higher engagement rate.

The rise of micro-influencers has also impacted the follower count standards for influencers. In the past, having a million followers was considered a significant milestone for influencers. However, due to the emergence of micro-influencers, having a smaller yet highly engaged following has become more valuable. Companies are now looking for influencers who can drive conversions and sales, and micro-influencers have proved to be effective in this area.

Moreover, with the rise of TikTok, the popularity of micro-influencers has increased even more. On TikTok, influencers with smaller followings have grabbed the attention of the younger audience, and brands are taking notice. Due to TikTok’s unique algorithm and the prominence of hashtags, it has become easier for micro-influencers to grow their following and create niche communities.

In conclusion, the rise of micro-influencers has disrupted the traditional follower count standards for influencers. Their highly engaged fanbase and ability to create a sense of community have made them valuable assets for brands looking to market their products or services. As the social media landscape continues to evolve, it will be fascinating to see how the role of micro-influencers will change and how they will continue to impact the influencer marketing industry.

Strategies for growing your own Instagram following: quantity vs. quality

Instagram followers

Instagram has become a popular platform for people to share their lives, interests, and businesses. It’s a place where people can showcase their creativity and connect with others who share similar interests. As a result, having a significant number of followers on Instagram has become a goal for many users. However, there are different ways to achieve this goal. In this article, we will discuss the strategies for growing your Instagram following, and whether quantity or quality should be the priority.

1. The Quantity Strategy

Instagram followers

The quantity strategy focuses on getting as many followers as possible. It involves using tactics such as follow-for-follow, buying followers, and joining engagement pods. The follow-for-follow tactic involves following other users with the hope that they will follow back. Buying followers involves paying for fake accounts to follow your profile. Engagement pods are groups of Instagram users who agree to like and comment on each other’s posts to boost engagement.

While these strategies can increase the number of followers quickly, they do not guarantee engagement or genuine interest in your content. The accounts that follow you through these tactics may not be your target audience, and your posts may not reach your intended audience. The quantity strategy may give the impression of success, but it is not sustainable and can even harm your reputation if you are caught buying followers or using fake accounts.

2. The Quality Strategy

Instagram quality followers

The quality strategy focuses on building a loyal and engaged following. It involves creating high-quality content, engaging with your audience, and using hashtags relevant to your niche. High-quality content includes eye-catching visuals, interesting captions, and engaging stories. Engaging with your audience means responding to comments and direct messages promptly and hosting giveaways and contests to encourage participation. Using relevant hashtags will help your content reach your target audience and increase your visibility.

While building a quality following may take longer, the benefits are long-lasting. A loyal and engaged following will bring more value to your business or personal brand. They will interact with your content, share it with their followers, and even become ambassadors for your brand. They will also provide valuable feedback on your products or services and help you improve.

3. Finding the Balance

Instagram follower balance

The ideal strategy is to find a balance between quantity and quality. Having a significant number of followers (quantity) is essential for social proof and attracting potential followers. At the same time, having an engaged and loyal following (quality) is crucial for building a sustainable and successful brand.

One way to achieve this balance is to use the quality strategy initially to attract a core audience. Once you have established a loyal and engaged following, you can use quantity tactics to attract more followers. However, it is essential to ensure that the followers you attract through quantity tactics align with your brand and are genuinely interested in your content.

In conclusion, the strategy you choose to grow your Instagram following depends on your goals and your brand. While having a significant number of followers may seem impressive, it is essential to focus on building a loyal and engaged following that will benefit your brand in the long run. Finding the balance between quantity and quality is the ideal strategy for achieving Instagram success.