What is Serena Williams’ Net Worth?

Serena Williams’ Early Career

Serena Williams early years

Serena Williams was born on September 26, 1981, in Saginaw, Michigan, to Richard Williams and Oracene Price. She is the youngest of the five children in her family. Her father, Richard Williams, was a former sharecropper and her mother, Oracene Price, was a nurse. Serena’s parents relocated to Compton, California, when she was four years old as they wanted to provide a better environment for their children to grow up in. At that time, Compton was a place with high crime rates, and Serena’s family struggled to adjust to the new environment.

Even though the family did struggle, Richard and Oracene were very determined to ensure their daughters would thrive in life. Both Serena and her sister, Venus Williams, started training with their father at a young age. Richard Williams, who had no prior tennis coaching experience, learned the sport from watching instructional videos and reading books. He then trained his daughters with the same techniques that he learned.

Serena Williams’ early tennis training was done on the public courts in Compton as they couldn’t afford to train at a tennis club. Due to the unsafe environment that Compton was known for, Richard taught Serena and Venus to have confidence and mental strength to overcome fear and challenges in life. It was this determination and perseverance which would lay the foundation of her successful tennis career.

At the age of nine, Serena started participating in local junior tournaments and surprisingly went on to win them. Serena’s father then took her and Venus to Florida to train under Rick Macci, who has trained several legends such as Jennifer Capriati, Andy Roddick, and Maria Sharapova. Macci was impressed with Serena’s skill and technique when he first saw her play and came to be known as one of her most influential coaches.

Under Macci’s tutelage, Serena refined her technique, and it was there where her professional tennis career began. Serena turned pro in 1995, at the age of 14, by entering the Bell Challenge tournament in Quebec, Canada. Unfortunately, she had an early exit, losing in the first round of the tournament.

Despite the early loss, Serena continued to persevere with the help of her family, friends and coaches. She began to rise in her career and won her first Grand Slam title at the 1999 US Open, defeating Martina Hingis. Serena Williams’ Early Career was paved with several challenges, but her resilience and determination helped her become a legend in the world of tennis.

Serena Williams’ Net Worth in 2021

Serena Williams the Tennis Superstar

Serena Williams, often hailed as the greatest tennis player of all time, has a net worth of $210 million as estimated by Forbes in 2021. Serena has been listed as one of the highest-paid female athletes for many years. She has won 23 Grand Slam singles titles, 14 Grand Slam doubles titles, and four Olympic gold medals throughout her career.

Aside from her tennis success, Serena has various business ventures which contributed to her massive net worth. Serena’s clothing line, S by Serena, was launched in 2018 and includes clothing, shoes, and jewelry. In the same year, she also invested in Cryptocurrency company Coinbase Ventures.

Serena Williams with daughter

Moreover, Serena is also actively involved in philanthropy and has supported various causes. She has her own philanthropic organization, the Serena Williams Fund, which supports equity and inclusion in education. She has also been an advocate for gender and racial equality off-court.

As a famous athlete and public figure, Serena Williams is also in demand for endorsements. She has endorsed brands like Nike, Gatorade, Beats by Dre, and JP Morgan. In fact, her Nike deal alone is worth an estimated $40 million annually.

Serena Williams with her trophies

All in all, Serena Williams has created a name for herself through her outstanding performance on the court and her entrepreneurial spirit off the court. Her net worth is not only a reflection of her financial success but also of her hard work, dedication, and passion for the sport. Serena continues to inspire and empower women worldwide as a role model both on and off the tennis court.

Serena Williams’ Sources of Income

Serena Williams Sources of Income

Serena Williams is one of the highest-paid tennis players in the world and arguably one of the greatest athletes of all time. Her career earnings from prize money alone are over $92.7 million, which makes her the top-paid female tennis player in history. Despite being 38 years old, she is still active and continues to be a force on the court, making her an influential figure in the world of tennis and beyond.

Here are the three main sources of income for Serena Williams:

1. Prize Money

Serena Williams Prize Money

Serena Williams has won a total of 73 career titles, including 23 Grand Slam singles titles, 14 Grand Slam doubles titles, and two mixed doubles titles. Her victories have earned her more than $92.7 million in prize money alone, which is a record for any female tennis player. Her success stems from her dedication and hard work, making her one of the most brilliant athletes of her generation. She continues to compete and win in some of the most prestigious tournaments in the world, including the Australian Open, the French Open, Wimbledon, and the US Open.

2. Endorsements

Serena Williams Endorsements

In addition to her career earnings from prize money, Serena Williams has numerous endorsements with major brands such as Nike, Wilson, Gatorade, JPMorgan Chase, and Aston Martin. Her estimated earnings from endorsements alone are around $20 million a year, which make her one of the highest-paid female athletes in the world. Her incredible career success and off-court charisma have made her a popular figure in the media and a significant influencer in the world of fashion and entertainment.

3. Business Ventures

Serena Williams Business Ventures

In addition to her tennis career and endorsements, Serena Williams is also an entrepreneur. She launched Serena Ventures in 2014, a venture-capital firm based in Silicon Valley that invests in companies that promote diverse leadership. She is also a co-owner of the National Women’s Soccer League team, the Angel City Football Club, which will begin playing in 2022. In 2018, she launched Serena, a clothing line, which features sportswear and formalwear designed for women of all sizes. Her investments make her an influential figure in the business world, and she continues to work towards expanding her horizons through her various ventures.

In conclusion, Serena Williams’ sources of income come from her incredible tennis career, numerous endorsements, and business ventures. Her successes have made her one of the most influential and highly paid athletes in the world

Comparing Serena Williams’ Net Worth to Other Tennis Players

Serena Williams Net Worth

Serena Williams is a superstar tennis player who has won numerous Grand Slam titles and has been ranked as the No. 1 tennis player in the world multiple times. As a result of her success on the court, she has also become one of the wealthiest tennis players in the world. Her net worth is estimated to be $210 million, making her one of the richest female athletes in history.

Let’s take a look at how Serena Williams’ net worth compares to other top tennis players:

1. Roger Federer

Roger Federer Net Worth

Roger Federer is widely considered to be one of the greatest tennis players of all time. He has won a record 20 Grand Slam singles titles and has been ranked as the No. 1 tennis player in the world for a total of 310 weeks. Federer’s net worth is estimated to be $450 million, making him one of the wealthiest athletes in the world.

2. Novak Djokovic

Novak Djokovic Net Worth

Novak Djokovic is another top tennis player who has won numerous Grand Slam titles. He has been ranked as the No. 1 tennis player in the world for a total of 275 weeks and is known for his powerful baseline game. Djokovic’s net worth is estimated to be $220 million, which is slightly lower than Serena Williams’ net worth.

3. Rafael Nadal

Rafael Nadal Net Worth

Rafael Nadal is a Spanish tennis player who is known for his dominant performance on clay courts. He has won a total of 20 Grand Slam singles titles and has been ranked as the No. 1 tennis player in the world for a total of 209 weeks. Nadal’s net worth is estimated to be $200 million, which is slightly lower than Serena Williams’ net worth.

4. Maria Sharapova

Maria Sharapova Net Worth

Maria Sharapova is a retired Russian tennis player who has won five Grand Slam singles titles. She is known for her aggressive playing style and has been ranked as the No. 1 tennis player in the world multiple times. Sharapova’s net worth is estimated to be $195 million, which is lower than Serena Williams’ net worth.

While Serena Williams’ net worth is impressive, it is important to note that she has also been a trailblazer for women’s tennis and has been an advocate for social justice causes. She has used her platform as a world-renowned athlete to raise awareness and effect change in areas such as equal pay and racial equality. Her net worth may be high, but her impact on and off the court is immeasurable.

Serena Williams’ Business Ventures and Investments

Serena Williams' Business Ventures and Investments

Aside from dominating the tennis court, Serena Williams has been busy investing in various business ventures that have contributed to her net worth. Here are some of her most successful business ventures and investments:

1. Serena Ventures

Serena Ventures

Founded in 2014, Serena Ventures is an investment company that focuses on supporting companies that are led by women, people of color, and young entrepreneurs. According to Serena Williams, she started the company because she wanted to “give opportunities to those who have been overlooked.” The company has invested in over 50 startups with a diverse range of industries such as fashion, health, and food. Some of the notable companies that Serena Ventures has invested in include The Wing, Billie, and Daily Harvest.

2. Serena Williams Jewelry

Serena Williams Jewelry

In 2019, Serena Williams launched her own jewelry line, which is inspired by her love of travel and modern designs. The collection includes necklaces, bracelets, and rings that are made with ethically sourced diamonds and gemstones. Serena Williams Jewelry has received positive feedback from customers and has been featured in various fashion magazines.

3. Mission Statement

Mission Statement

Along with her business partner, Kerry Washington, Serena Williams co-founded Mission Statement, a fashion brand that combines functionality with style. The brand offers a range of workout clothes and athleisure that is designed to empower women to be their best selves. The collection includes leggings, sports bras, and jackets that are made with sustainable materials. Mission Statement has received positive feedback from customers and has been featured in various fashion publications.

4. HSN


In 2017, Serena Williams partnered with Home Shopping Network (HSN) to launch her own clothing line, Serena Williams Collection. The collection offers a range of clothing such as dresses, skirts, and tops that are designed for all body types. The clothing line has received positive feedback from customers and has been featured in various fashion magazines.

5. Real Estate

Serena Williams real estate

Outside of her business ventures, Serena Williams is also an active real estate investor. She owns several properties, including a mansion in Beverly Hills, California, which she purchased for $6.7 million in 2017. The mansion features six bedrooms, seven bathrooms, and a swimming pool. Serena Williams also owns several properties in Florida, including a Palm Beach Gardens home that she listed for sale in 2021 for $7.5 million.

With her business ventures and real estate investments, Serena Williams has successfully increased her net worth and established herself as a savvy entrepreneur. She continues to inspire young entrepreneurs and shows that success can be achieved outside of the sports arena.